10DLC registration for multi-entity accounts

In the past, some of our clients have sent texts from one ThruText account on behalf of multiple legal entities. For example, some nonprofits have used a single ThruText account to send texts from their 501c3 entity as well as their 501c4 entity. Similarly, some political consultants have used one ThruText account to send texts for multiple different political campaigns. 

For any client currently sending texts for multiple legal entities or considering consolidating traffic through one ThruText account, we strongly recommend that you segment your traffic such that all texting on a ThruText account is associated with only one “brand identity.”

Why Do I Have to Separate My Texting Into Different Accounts?

  • Increased risk of filtration -- Texts coming from multiple legal entities using one brand identity violates 10DLC regulations and thus increases the risk of additional filtering and/or fines.
  • Potential for texting from one entity to impact another entity -- If one ThruText account is shared among multiple entities and texting for one of the entities is flagged under 10DLC rules for any reason, it could impact the deliverability of texts for the other entities.
  • A single use case on a brand is allowed 49 active phone numbers at a time. By segmenting traffic, the different entities will not impede the phone number life cycle of other entities.

How Do I Separate My Texting Into Different Accounts for 10DLC?

After completing your brand registration, all texting on your account will be associated with that brand identity and the information you entered when registering, including your Employer Identification Number.