Informed provisioning of ThruText campaigns

To ensure high deliverability, admins can see the status of a phone number's provisioning for each campaign. This article explains the provisioning process and provides best practices for managing that process.  


What is phone number provisioning? 

When you launch a ThruText campaign, we purchase a sending phone number based on the area code preferences you provide. As a part of 10DLC, our provider then confirms with the major cell phone carriers (AT&T, Verizon, T-Mobile) that this phone number is associated with your brand registration and use case. This process is called "Provisioning," and it amounts to the carriers giving us a 'thumbs up' that your sending phone number is ready for use. Once we get that provisioning 'thumbs up,' we change your provisioning status from "Provisioning" to "Provisioning Complete."

How long does provisioning take? 

In most cases, the provisioning process happens very quickly (under 1 minute), but in rare cases, it can take as long as multiple hours. While a campaign is provisioning, it remains in the 'Active' status. Admins can refer to the Provisioning flags to check if their campaign has completed provisioning.

As an alternative to launching a new campaign, admins can choose to launch Followup campaigns that do not require additional provisioning time. The audience is restricted to the contact list of the original campaign, but through advanced targeting, contacts can be removed from the Followup.

How to accommodate the provisioning process?

The best way for you to ensure your ThruText campaign is ready for texting on time is 

  1. Create your campaign the day before you plan to text.
  2. Don't launch more than two campaigns at once 

If you do launch campaigns the day before, make sure your campaign's "initial message sending window," also known as Start Date, aligns with when you want the messages to go out, so that users added before launching can't text until you want them to. Here are some additional tips for launching campaigns the day before:   

Campaign Pre-loading

Campaigns do not need to be launched with senders attached. Senders can be added after a campaign is launched using Campaign Pre-loading. Campaign Pre-loading is the preferred setup for texters using Self Assign, as all messages remain in 'Unassigned' after the campaign is launched. To save time adding senders, use the Campaign Invite Link.

When enabled, the ThruText Campaign Invite Link generates a campaign-specific link you can share and toggle on/off at any point. When users click the link, they are navigated directly to their assignment in the messenger. Used with Self Assign, this is a powerful tool to make message senders self-sufficient.

Texter Self Assign

Self Assign in ThruText allows message senders who have already been added to a campaign to assign themselves batches of messages from 'Unassigned.' The Self Assign feature is optional, can be enabled or disabled in draft or active campaigns, can be adjusted to different batch sizes, and its default state is "off."

How do I know what status my campaign is in?

When looking at the campaign's Details page, you can see the phone number's provisioning status at the top of the page:

Screenshot of the Campaign Details page. A green rectangle calls attention to the a yellow "Provisioning" tag to the right of the phone number.

Screenshot of the Campaign Details page. A green rectangle calls attention to the a gree "Provisioning Complete" tag to the right of the phone number.Screenshot of the Campaign Details page. A green rectangle calls attention to the a red "Provisioning Failed" tag to the right of the phone number.

  • A yellow "Provisioning" status flag indicates that the phone number has not yet finished provisioning. While the campaign is provisioning, there is some risk that messages will be delivered at lower-than-normal rates.
    NOTE - If senders were added to the campaign at launch, they can send messages before the number has completed provisioning. To launch a campaign without senders, use Campaign Pre-Loading.
  • A green "Provisioning Complete" status flag shows that the phone number is ready to go!
  • A red "Provisioning Failed" status flag means that your campaign could not be provisioned with all of the carriers. There is an increased risk that your messages will be delivered at lower-than-normal rates. To re-attempt campaign provisioning before your messages are sent, clone your campaign and archive the "Provisioning Failed" campaign once the new one is ready.
    NOTE - If your use case has more than 49 numbers, there's a chance that setting up new campaigns could be unsuccessful. If you encounter any campaigns marked as "Provisioning Failed" and your organization is currently running many active campaigns, consider archiving a few old campaigns before you try to clone an existing campaign.

When a campaign has finished provisioning successfully, GetThru will send a notification email to the admin that launched the campaign.

See our Blog Post You Can Now See Phone Number Provisioning Status for ThruText Campaigns for analysis on why waiting to send messages until your number is fully provisioned will increase deliverability