10DLC website requirements
Why does my organization need a URL to our website?
If your organization has already registered its Use Case before manual vetting was required, your Account Owners will be prompted to input your organization's URL. A prompt will appear when navigating to the Brand & Use Case Registration page for easy updating. Please link to your main site homepage.
Use Case Registration
Contact Source URL
Carriers are looking to ensure that message senders support opt-in mechanisms for users. They are looking for a valid URL, specific to the organization in your brand registration, where an organization collects phone numbers from contacts. This URL should take the person verifying the application directly to the phone number collection page. To fulfill all the requirements for the contact source URL, the third-party vetting team verifies that the URL has:
- a phone number input field
- opt-in language
An example of opt-in language would be:
|"By providing your phone number, you agree to receive text messages from this organization. Message and data rates may apply. Message frequency varies."
The opt-in language should ideally be adjacent to the phone number input field. Here's an example of what that may look like:
- The type of information your organization collects
- How your organization collects that information from users
- How your organization uses and shares any information collected
- Explicitly states you do not share or sell personal information with third parties without consent or legal obligation
- How users can unsubscribe/opt-out from text communications from your organization
- Explain how your organization protects user data
Examples of Required Language:
We recommend asserting your commitment to not sharing information with third parties without consent or legal obligation with the following language:
|"[Your organization] maintains strict privacy policies, ensuring that personal information of our users and members is not sold, rented, released, or traded to others without prior consent or a legal obligation."
"SMS Opt-Out: If you are receiving text messages from us and wish to stop receiving them, simply respond with either “STOP” or “UNSUBSCRIBE” to the number from which you received the message. Once we receive your message, you will no longer receive further text messages from us."
Before You Submit