Use Case Sample Messages


Under 10DLC requirements, organizations must submit two unique sample messages when applying for a Use Case. We collect these messaging samples for you and send them to The Campaign Registry.


What are Sample Messages?

A sample message is an example of an initial message that will be sent using that use case. The intention is that each unique use case would have two of its own example initial messages that the carriers can reference. These sample messages are not sent to contacts and are not used to enforce regulations. The requirements apply only to the sample messages provided during use case registration, not to the actual messages sent to contacts.


How to submit Sample Messages

During use case registration, admins and account owners will be prompted to enter two sample messages below their selection when submitting a use case.

Screenshot of filled in radio button to the left of the word "Political" in black text on a white background. Below, are two empty Sample Messages text input fields.

Sample message must follow these guidelines to meet the 10DLC requirements for Manual Vetting: 

  • Provide Two Unique Messages 
    • The two sample messages cannot be identical.
  • Align with the Use Case
    • The sample messages must align with the use case (sample messages submitted for the Political use case should be political in nature)
  • Identify Your Organization 
    • The message should clearly indicate who is contacting the recipient. For instance, "Hi [name], this is [sender name] with ThruText Support Team".
  • Include Opt-Out Instructions 
    • End your message with clear opt-out message, such as: "Reply STOP to opt out."
    • Avoid ambiguous opt-out phrasing like "Stop2End" or messages without spaces.
    • Specify the action recipients need to take by stating they should "Reply" or "Text" STOP to opt out, as opposed to simply stating "Stop to opt out". 
  • Use Brackets for Variables 
    • Place brackets around placeholders like names or sender details. For example "Hi [name], this is [sender name]...".
    • These brackets should only be used in the sample messages, which are shared with our vetting partner, and not in messages that you will send in ThruText.
  • Use a Link in a Sample Message
    • Include a link in at least one of the sample messages. 


Examples:

Here are some good and bad examples for a sample message for the political use case:

  • Good Examples: "Hi [name], this is [sender name] with the Bart Campaign for Prop 837. Your vote matters and this proposition is important for voting rights. You can read more about this at www.yestoprop837.com. Reply Stop to opt out."
  • Bad Examples: "Hi Alex, this is John. Bart is running for Senate and wants your support. Stop2end"