Use Case Registration (Account Owners & Admins)

After completing your Brand Registration, you must fill out your Use Case Registration form. You need to register a use case so that cell phone carriers know what kind of messages you are planning to send. You can choose one Use Case to register, so make sure to select one that best aligns with your texting needs. Please note that carriers view "Political" and "Charity" use cases favorably compared to all other use cases. If you need an additional use case, please reach out to Support at [email protected] with details about which additional Use Case you need and why.

After applying for a Use Case, it will be manually vetted by carriers. The third-party manual vetting team estimates that this will take 1-8 business days to complete. We recommend building this into your timeline for planned outreach. Take this quiz to determine if your website fulfills the requirements to be 10DLC compliant: 10DLC Manual Vetting Requirements. Click here for more information about Use Case statuses.

TABLE OF CONTENTS

• Special Use Cases (Preferred by carriers and highly encouraged)
• Standard Use Cases
• Use Case Sample Messages
• Help Message Reply
• Contact Source & Privacy Policy
• Use Cases by Organization Type

Special Use Cases (Preferred by carriers and highly encouraged)

We highly suggest that organizations apply for a Special Use Case if they are able to. Special Use Cases have higher throughputs and higher sending limits for individual carriers compared to Standard Use Cases. 

• Political - If your organization is a 501(c)4/5/6 or 527, you should use the Political use case (501c3 organizations can register for the Political use case if applicable). The Political use case, when fully approved, receives preferential message per-second treatment by the wireless carriers over all other use cases. All 527 political organizations will need to be verified with Campaign Verify and obtain a token to register the Political use case.
  • NOTE - Attach your CV token to your account before applying for the Political use case.

• Charity - Communications from a registered charity aimed at providing help and raising money for those in need. This use case is available to 501(c)3 organizations only. The Charity use case receives preferential treatment from the wireless carriers over most standard use cases.

Standard Use Cases

• Higher Education - If you are texting on behalf of a College or University, select this option (unless you are a 501c3, then select Charity, see above.)
• Customer Care - Select this option if you are texting as part of your organization's customer care interactions. This includes but is not limited to customer care and support. Unions texting union members can use this use case.
• Polling and Voting - This use case is meant for sending preference questions regarding consumer goods or services. Political messaging should not be sent through the Polling and Voting use case.
• Public Service Announcement - Informational messaging to raise an audience's awareness about important events like a road closure or traffic light outage. 

Use Case Sample Messages

The telecom companies require us to submit two custom sample messages per use case. Once you've selected your Use Case, two boxes will populate, prompting you to give examples of the initial messages you'll send to your targets. These fields are required to complete your Use Case Registration.

Help Message Reply

This field is intended to show carriers a sample message identifying your organization to a contact. Carriers want to know what message you would send to contacts if they requested help identifying your organization. Please include a link to your organization's homepage. This is required to complete your Use Case Registration.

Contact Source & Privacy Policy

Carriers need a valid URL (a contact source) where a contact could knowingly opt-in to text messages and a privacy policy that discloses how their information will be managed. Not sure what to enter? Refer to our article on Contact Source and Privacy Policy. This is required to complete your Use Case Registration.

Use Cases by Organization Type

The following table provides suggestions on which Use Case you should consider registering based on your organization type. You only need to register one use case that applies to your texting campaigns, and you should strongly consider registering for your "preferred" Use Case.