What is a T-Mobile "Special Business Review"?
In addition to Brand Registration, Use Cases, and Campaign Verify tokens for political organizations, T-Mobile has additional compliance measures for high-volume texters to receive an exemption from their daily message limits. These are submitted separately to Twilio and Bandwidth. If your messaging volume approaches 250K messages for any single day we highly recommend completing this process once it becomes possible, to ensure that all of your messages are sent.
At some point, the Special Business Review will require a one-time fee of $5,000. However, T-Mobile recently announced that they have delayed that fee indefinitely.
It's important to note that you will not be able to submit a Special Business Review request until you've completed your Brand & Use Case Registration in ThruText, which generates the TCR Campaign ID needed to fill out the form.
Do I need a T-Mobile Special Business Review?
Probably not. T-Mobile has established a maximum limit of 200,000 message segments per day to T-mobile subscribers. If you plan to send more than 250,000 total messages from a single ThruText account on any one day, we recommend that you complete a Special Business Review.
Here's a look into the calculus we used to arrive at that estimate: On average, T-Mobile subscribers will comprise around 25% of your contacts and typical messages average 3 message segments, ergo: 200K total daily segments divided by 3 segments per message = 67K messages per day X 4 (25% of your contacts) = 250K (with a small safety margin) total messages per day to meet the threshold for requiring an SBR.
Submitting a Special Business Review
- Step 1: You'll need to complete your Brand Registration. You can find the steps for that here
- Step 2: Next, you'll need to complete your Use Case Registration. You can find the steps for that here.
- Step 3: Once you have received approval for both your Brand and Use Case Registration, a TCR Campaign ID will be generated.
- Step 4: Email email@example.com to request the TCR Campaign ID for your account, and we'll reply with what you need to fill in the form below.
With all those steps completed, you'll be ready to submit your request directly to the vendors. To get a head start on what that submission will look like we've included the currently available resources below.
- Bandwidth has added this article to help walk you through the process. They've also created this handy document to explain some of the terminologies that you may see requesting a Special Business Review.
Twilio SBR Requests
You will also need to submit an SBR request through Twilio, and that process differs slightly. We have their resources included below.
- Twilio has created this document that contains both directions to walk you through the process, and definitions of terms you may encounter with this process.
- First, you will need to complete this form.
- You'll want to make sure to follow the "Customers Registering Through the Externally Registered Campaigns API" instructions section. All fields are mandatory.
- Then, you will submit your form to firstname.lastname@example.org with the Subject “Special Business Review - <Customer Name> - <Date of Submission> - ERC API"
- Twilio will confirm the Special Business Review through ticket and anticipate that the turnaround time by T-Mobile to be 5 business days.