Adding and using your required variables
Identifying your organization has always been a best practice for an initial message, but since 10DLC, including it and opt-out language increases your deliverability. Carriers need to see that recipients know who is contacting them and how to stop it (if they want,) and we have made complying simple for GetThru admins. Both the Organization Display Name and the Opt Out Language can be personalized for your audience. As a university, for example, we know that you may communicate differently to incoming first-year students than to their parents.
On Step 1 of the Campaign Creation, the 10DLC Requirements section will contain a drop-down for Use Case selection. Below the Use Case drop-down is a text input field for "Organization Display Name" and a drop-down menu for "Opt Out Language". The text selected for each will be available as custom variables when creating your initial message in later steps.
While it's important to engage your audience authentically, keeping these portions of your initial message short is also essential! They will affect the total character count of your initial message.
Carriers require that "Opt Out Language" have certain words and phrases. We have made it even easier by creating a drop-down menu of 32 compliant phrases for you to choose from!
Initial Message Script
On Step 3 of Campaign Creation, you will create the initial message for your campaign. Your required variables have already been created for you!
To use your variables, write out your message by clicking on the buttons above at the appropriate times. "Org Name" and "Opt Out" are required fields and must be inserted before proceeding to the next step of campaign creation.
The buttons "Org Name" and "Opt Out" can be used at any point in your script. Try using simple Opt Out Language from the drop-down to build a sentence your contacts would expect from you. For example:
- My contacts expect a familiar, polite opt-out like this:
"Our organization uses real people to send texts, but you can always quit texts if you want."
- I selected "Quit to end" on Step 1 of Campaign Creation because it's similar to what my contacts have seen from Bartlet for President.
- Type your script. I've made some subtle changes to the familiar, polite script. I'm using:
"Hi %FirstName%, you signed up to phonebank tomorrow! Can you please bring a friend with you to make calls for %OrgName%? Our organization uses real people to send texts, but you can always say %OptOut% texts if you want."
- This is what I see in the message preview:
- This initial message meets all the criteria for compliance requirements set by the carriers! Using the Organization Display Name and the Opt Out Language phrases will maintain my high deliverability rates.