First impressions are very important, so you want to make your initial message as effective and efficient as possible.
Tip 1: Keep it Short
Your initial message should be short and to the point. If your message is too long, it can cause some carriers to break your single message into multiple ones. (For more information on text segments read this knowledge base article here.) The best script will prompt for a conversation. You can also use the script previewer to see approximately how many characters are remaining before the text may get segmented.
Don't do this: Hi Joe! This is Craig with Bartlet for President. Here is Barlet's 14 point plan for America...500 characters later...and we're having a kick-off event for him on July 7th at 3 pm at the Knights of Columbus Hall.
Try this instead: Hi Joe! This is Craig with Bartlet for President. We're having a kickoff event for him this Saturday. Can we count on you to attend?
Tip 2: Using Links and URL Shorteners
We recommend reserving links to your scripts for recommended reply messages. Links can cause your messages to be flagged as spam by some carriers.
If you have to include links, use a link that uses https:// instead of http:// and include that prefix in your script. The best link is a shortened URL for your own domain name, rather than a generic service, if possible. Avoid placing the script in the middle of a longer reply message.
Example: Hi Joe! This is Craig with Bartlet for President. Here is Barlet's 14 point plan for America. https://goo.gl/bartlet2020
Tip 3: Avoid Emoji
Avoid emoji in your initial message. While emoji are fun, it can sometimes come across as unprofessional or off-putting to the people you are texting. Also, remember that emoji count for more then 1 character even though you see them as a single object. It also reduces the character count for your whole message!