Peer-to-peer (P2P) texting can be a powerful addition to your school’s annual giving program. But like any new tool, it requires advance planning to maximize your impact. We’ve created this guide to help you think through the major aspects of your P2P texting program: deciding when and who to text, defining roles, training your team, managing your campaigns, and measuring success. 

Download: A guide on peer-to-peer texting for annual giving activities